The machine is built. It has never been funded to run.
Mami Wata Organics is a finished, premium media brand. The single missing input is the runway to run it.
A finished brand asking for fuel, not a startup asking for money.
Mami Wata Organics has spent the better part of a decade building a complete media-and-commerce ecosystem: two published books, a proprietary suite of digital tools, a premium ritual-goods line, a recurring live-event format, and a twenty-year media audience. Every part exists and works.
The single missing input is founder bandwidth. For roughly eight years the work was heads-down: relocating to Houston, writing two books, and rebuilding a 20-year media career into this brand. That build phase is now complete. Brand language is finalized. The books are published, the most recent released last month. The tool suite is live. The premium line is in market. The audience is consolidated onto owned channels.
What remains is execution at volume, and execution requires the founder's time to be funded.
Revenue is inconsistent, not absent.
The best month to date reached $12,000 this year. Other months underperform. The variance has one cause: when the founder must divert to outside income, the content stops, the promotion stops, and sales fall. When she can pour into the brand, revenue climbs.
This is a business throttled by founder bandwidth, not by demand or product. The $12,000 month already proves the ceiling is reachable. The brand simply cannot reach for it while the founder is earning a living another way. $80,000 buys twelve months of consistent operation, the exact missing variable.
Multiple streams. Premium pricing. Already built.
| Offering | Price |
|---|---|
| Manifest 22 Transit Guidebook - hardcover | $114 |
| Manifest 22 Transit Guidebook - e-book (299 pp, interactive) | $44 |
| First guidebook - hardcover | $88 |
| First guidebook - e-book | $22 |
| Manifest 22 Oracle deck | $68 |
| RITE bars (interchangeable crystals) | $38 to $42 |
| RITE release bath bomb | $28 |
| RITE light water-element candles | $22 |
| Private speaking engagements | ~$5,000 |
| Retreats (branding + revenue) | ~$60,000 |
| Healthy Wealthy Witch gatherings | $225 / seat |
| Tool subscription (planned) | ~$5 / mo |
What consistent, funded operation can produce.
Illustrative scenarios, not guarantees. Each assumes the founder's time is funded so the system runs without interruption. The gap between them is almost entirely a function of how much the founder can pour in, which is exactly what this capital protects.
- Product + book sales: ~$60,000
- HWW gatherings: ~$18,000
- Speaking (6): ~$30,000
- One retreat: ~$40,000
- Product + book sales: ~$96,000
- HWW gatherings (monthly): ~$27,000
- Speaking (10): ~$50,000
- Retreats (1 to 2): ~$75,000
- Subscription: ~$12,000
- Product + book sales: ~$144,000
- HWW gatherings: ~$50,000
- Speaking (15 to 20): ~$95,000
- Retreats (2 to 3): ~$165,000
- Subscription: ~$40,000
Priced on revenue, lifted by owned IP.
Premium media-commerce brands of this size typically value at roughly 1 to 3x annual revenue, with the multiple set higher when there is durable intellectual property and an owned audience, both of which apply here.
Layered on top of revenue is the asset value a product store does not have: two published books, a proprietary tool suite (the Mirror, the Oracle, Code Words), a category-of-one physical product in the interchangeable-crystal RITE bar, a 20-year media audience with a warm migrated email list, and a defined content brand in Healthy Wealthy Witch.
Against the Base scenario, a 1.5 to 2.5x multiple implies an enterprise value in the $375,000 to $700,000 range, before separately crediting the IP and audience. Because the preferred structure is revenue share rather than a sale of ownership, any equity offered is small and priced at a premium to this range.
$80,000 to switch the engine on.
- Core lineFounder living + production base. This funds the founder's time and her live/work space, which is where the brand is physically produced. Shoots, recordings, and content are made where she lives. Funding the space funds the production facility; it is not a perk.
- ReachPromotion + paid reach. Activating the existing warm audience and acquiring new engaged reach.
- Highest marginEvent + retreat production. Front costs for the most profitable revenue: retreats and gatherings.
- Premium inventoryProduct stock + fulfillment. Keeping the premium line in stock to meet promoted demand.
Revenue share, not a stake forever.
Preferred: revenue share. The investor advances $80,000 and is repaid a small fixed percentage of monthly revenue until they receive an agreed multiple of their capital, commonly 1.5 to 2x ($120,000 to $160,000), after which the obligation ends. The founder retains 100% ownership and the investor earns a clear, time-bound return.
Built-in grace period. Repayment begins after roughly a 6-month ramp, so it does not pull cash back out of the very runway it is funding.
Optional equity sweetener: 2 to 5%. For an investor who wants ownership alongside the return, a small 2 to 5% slice is available in addition to, or partly in place of, the revenue share. It is deliberately small and priced at a premium. A 20-year brand carrying permanent decision rights is not for sale at a fifth-for-$80,000, and revenue share, not ownership, is the primary vehicle.
Fund the runway. Unlock the revenue it was engineered to produce.
You are not funding an idea. You are funding the fuel for a finished, premium, multi-stream brand with owned IP, a warm audience, proven pricing power, and a founder with two decades of media credibility, held back by nothing but the bandwidth this capital provides.
Ashlee Ray · hello@mamiwataorganics.com
